The duo of Pure Design Works met in 2015 when Dara hired Aly as a designer at a cabinet company in Charlotte, NC. The two clicked right away and seamlessly worked together from the start. Dara's role was to train Aly the process of designing, pricing, specifying and putting together complex cabinetry orders. Aly proved to be a quick learner with design and client management skills well beyond her years. During that time, they were exposed to the insides of the business and quickly became privy to many of the challenges and problems. Since they did not have the opportunity to voice their opinion and help their current employer grow his business, they decided to take their experience and knowledge and open Pure Design Works. Since its inception, their primary goal has been to provide exceptional customer service, education and quality design work. Aly and Dara constantly strive to remain honest, transparent and pure in all aspects of their business. This focus has led them to form partnerships with vendors, contractors, artisans and suppliers in the industry that share the same level of client focus and service.
Dara brings over 15 years of residential design and construction experience to Pure Design Works. Prior to interiors, Dara studied Theatrical Production Arts and was a professional Costume Designer in San Francisco. She has worked in many aspects of residential design including furnishings, kitchens and baths, cabinetry manufacturing and exterior spaces. Her varied background gives her a unique perspective that she brings to each client. An NCIDQ Certificate holder, she is both extremely creative and practical in her design process. She enjoys working with people to help solve their functionality problems while bringing a beautiful design to their home.
Aly brings a multifaceted perspective to Pure Design Works, seamlessly blending the design and business aspects of a project together. Since graduating from Queens University with a Bachelor's degree in Interior Design and Entrepeneurship, Aly has worked in several established residential firms in Charlotte where she has seen the inside workings of a small design/construction company. She is passionate about all aspects of the process from design through construction, bringing a turnkey aspect to Pure Design Works. She is both creative and logical, giving her the tools to design an amazing space for a client while keeping the process simple and hassle free.